Raising the Bar on Clean Beauty


The real deal on what constitutes clean beauty + how to listen to what your skin is trying to tell you!




According to long-standing authority on all things health, Goopdeclares, "Clean beauty is quite intense: It means a non-toxic product that is made without a long, ever-evolving list of ingredients linked to harmful health effects."


This includes products made without the Toxic 11:

These ingredients, even when applied externally, can actually do a lot of harm internally.

Parabens, pthalates (usually paired with fragrances to make them last longer), and phenols have been confirmed to mimic estrogen in the human body, going so far as to trigger early puberty in children and are linked to organ harm and thyroid disruption.

While ingredients like hydroquinone and talc have been linked to certain cancers and decreased immune response.

Listen to your skin

Not only are PbAOs ingredients free from harmful components, but each product is also packed with natural and organic nutrients to feed your hungry skin. In fact, each product is at least 90% organic, and 100% natural, plant-derived and cruelty-free. They are all formulated to work with the natural chemistry of every 

skin type in order to moisturize dry skin, even out combination skin, and reduce oily skin. How is one product able to do so much? Instead of combatting your skin's ever-changing circumstances, PbAO products contain a careful makeup of active, plant-based solutions to work with your body's natural occurrences. 

For example, Ageless Skin Serum star ingredient, geranium, helps regulate the skin's sebum output (oil) and reduces acne scarring without stripping your skin of its natural oil. And because it's a regulator, not a reducer, this also helps regulate dry skin into producing and retaining an adequate amount of sebum.

Meanwhile, the other carrier and essential oil ingredients reinforce the balance by acting as microbial agents to prevent and heal acne, cell-regenerators to reduce scarring and shed dry skin, and calming agents to reduce irritation from existing dryness.

Where to start

These are your every-day, seasonless go-to's. Apply Sacred Tonic first to act as a humectant, helping your skin absorb the Ageless Skin Serum more fully, and don't forget to apply Under Amour Deodorant before leaving the house!






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